Strength training equipment · Made in Canada since 1982

Careers, Sales

B2B Sales Representative

4745, avenue des Industries, Laval (Québec) H7C 1A1 Permanent, full-time Sales

At Atlantis Strength, we do more than transform metal (we improve the quality of life of thousands of people around the world). Our talented team of approximately 150 employees is driven to work, build and grow together. Based in Laval, we have a long, rich history and are Canada’s largest commercial strength equipment manufacturer. Our products are globally recognized for their smooth motion, durability and robustness. We are looking for a dynamic, high-performing individual to join our team.

Position overview

Atlantis Strength machines equip commercial gyms, universities, professional teams and residential projects in more than 65 countries, all built in Laval since 1982. As our B2B Sales Representative, you will help gym owners and institutions design strength floors their members love, backed by a 10-year frame warranty and true Canadian manufacturing.

You will manage the full sales cycle, from prospecting and facility visits to quotes, floor plans and delivery follow-up. Based in Laval with some travel to clients and trade shows, you will build lasting relationships with gyms, universities, condos and institutions across your territory, supported by our design and production teams.

Key responsibilities

  • Prospect and develop new B2B accounts among gyms, universities, condos and institutions
  • Manage the complete sales cycle from first contact to installation follow-up
  • Prepare detailed quotes and negotiate pricing, terms and delivery schedules
  • Design equipment layouts and floor plans with clients to optimize their training spaces
  • Advise clients on machine selection based on their clientele, budget and available space
  • Maintain accurate pipeline, activity and forecast data in the CRM
  • Represent Atlantis Strength at trade shows, industry events and client demonstrations
  • Coordinate with production and logistics to confirm lead times and deliveries
  • Build long-term relationships that generate referrals and repeat business
  • Follow up on installed projects to ensure client satisfaction and gather testimonials
  • Monitor market trends and competitor offers within your territory
  • Travel occasionally to visit clients, facilities and industry events

Required qualifications

  • Minimum of 3 years of B2B sales experience, ideally in equipment, fitness or capital goods
  • Proven track record of hitting sales targets and growing a territory
  • Fluently bilingual in French and English, spoken and written
  • Comfortable with CRM platforms and standard office software
  • Valid driver’s licence and availability for occasional travel

Additional skills

  • Consultative selling and active listening
  • Strong negotiation and closing abilities
  • Spatial sense for reading plans and configuring training floors
  • Organized, autonomous management of a multi-project pipeline

Assets

  • Established network in the fitness, education or property management sectors
  • Personal passion for strength training
  • Experience with floor-planning or layout software
  • Knowledge of institutional tendering processes

Application

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